Oh man, I'm totally going to be so rich
Oh wow. I just had the greatest idea for a website. Stay with me, okay? This is going to be awesome.
We hire some guy with a Mac and Photoshop to build the homepage. You know that look? The one that screams, "I was made by a guy who has a Mac with Photoshop"? That's the look I want. It's the killer look. The Web 2.0 look. The I'm-gonna-make-a-kazillion-dollars look. We find a free font, but a really nice one, and we call it something fun, like Gnarly or Ace or Magic, but because those domain names are all taken, we change the spelling. So it's, like, Gnarlee, Ayse, or Mahjik. All shiny and Mac, in crimson, vermillion or olive - this is all about elegance, and elegant design needs elegant names for elegant colors. We want the people who use the site to use Macs. While they're on their iPhones. Talking to Google. In Ruby.
So, I've got the design; that's the important part out of the way. What the venture capitalists over at the square are going to wonder when I pitch this to them and they give me millions of dollars is, what does it do, and who will it fuck up? Or more accurately, which paradigms does it twist, and which markets does it disrupt?
Fundamentally, this is all about sharing.
Firstly, we're using an eyeballs-based business model using context-sensitive advertising, but pageviews are so 2002. Instead, we're moving towards a time-on-site paradigm, which has synergies with the approach sites like MSN are taking, and opens new opportunities for monetizing the site experience. Secondly, we're going to be using RSS, AJAX, JSON, XFN and microformats. I don't know what these things are, but they really help attract the techie, early adopter crowd. They're going to love this. We should also have an API. And widgets. And I really need to look into getting some grassroots viral marketing. Maybe I can pay someone to ram us on Digg? Or, like, go totally indie and pay someone to ram us on Propeller.
Creating a successful web business is about doing one thing, and doing it well. Look at Yahoo, MSN, or Google: all fine examples. And what any good web tool needs to do is take something that your users are trying to do anyway, and make it easier, or better, or shiny in an "I was made by a guy who has a Mac with Photoshop" way.
What I'm getting round to is this: I'm going to make it easier to share the auditory aspects of human methane emissions. Let's call it paaarrrp.com.
Step one: take a microphone and plug it into the computer.
Step two: visit paaarrrp.com in any modern browser.
Step three: register for an account, using a valid email address.
Step four: Paaarrrp!
Your paaaarrrps can then be syndicated, emailed, subscribed to as a podcast, widgetized, encapsulated, exported to all major formats and burnt to specially-branded CDs. We'll book out a weekly radio show, and sell them on iTunes. Dave Winer, Robert Scoble and Michael Arrington will all use it. I'm totally going to be so rich!
What do you think, did we get it right? Comment here...
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